Master of IB 卖教科书（含资料）

carlton

IBUS7311
Managing the International Enterprise

Bartlett, C A, Ghoshal, S and Beamish, P W (2007 or later) Transnational Management: Text, Cases and Readings in Cross-Border Management (5th edition), New York: Irwin McGraw Hill. (BGB)

AUD 100

IBUS7322 International Service Operations Management

Johnston, Robert & Clark, Graham (2005) Service Operations Management, 2nd edn., Prentice Hall

AUD 100

MKTG7504-Services Marketing Management

Zeithaml, V. A., Bitner, M. J.,& Gremler, D. D. (2009).Services marketing: Integrating customer focus across the firm (5th Ed.). Boston: McGraw-Hill/ Irwin.

AUD 100

TIMS7301
Entrepreneurship and New Ventures

Prescribed course textbook: Howard H. Frederick, Donald F. Kuratko and Richard M. Hodgetts, Entrepreneurship: Theory, Process and Practice.  1st Asia-Pacific edition.  (2006, Thomson Learning Australia).  ISBN-10 0 17 012880 6; ISBN-13 9780170128803

AUD 100

以上教科书9成新，免费提供全部课程讲义，Past Paper, 其他相关资料。

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